Veeam Research Finds Organizations are Increasing Modern Data Protection for Cloud Workloads to Reduce Cyber Security Risks – Business Wire




Veeam Cloud Protection Trends Report for 2023 identifies what is driving IT leaders to change strategies, roles and methods related to both production and protection of cloud-hosted workloads
COLUMBUS, Ohio–()–Veeam® Software, the leader in Modern Data Protection, today released the findings of the company’s Cloud Protection Trends Report 2023, covering four key “as a Service” scenarios: Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Software as a Service (SaaS), and Backup and Disaster Recovery as a Service (BaaS/DRaaS). The survey found that companies are recognizing the increasing need to protect their SaaS environments. For example, nearly 90% of Microsoft® 365 customers surveyed use supplemental measures rather than relying solely on built-in recovery capabilities. Preparing for a rapid recovery from cyber and ransomware attacks was the top cited reason for this backup, with regulatory compliance the next most popular business driver.

Highlights of the report:
“The growing adoption of cloud-powered tools and services, escalated by the massive shift to remote work and current hybrid work environments, put a spotlight on hybrid IT and data protection strategies across industries,” said Danny Allan, CTO and Senior Vice President of Product Strategy at Veeam. “As cybersecurity threats continue to increase, organizations must look beyond traditional backup services and build a purposeful approach that best suits their business needs and cloud strategy. This survey shows that workloads continue to fluidly move from data centers to clouds and back again, as well as from one cloud to another — creating even more complexity in data protection strategy. The results of this survey show that while modern IT enterprises have made significant strides in cloud and data protection, there is still work to be done.”
The Veeam Cloud Protection Trends Report 2023 findings include:
Software as a Service (SaaS):
Infrastructure as a Service (IaaS): While organizations of all sizes now embrace hybrid-cloud architectures, it is not a one-way journey to the cloud that reduces the importance of the modern data center.
Platform as a Service (PaaS): While most organizations initially “lift and shift” servers from the data center to IaaS, most agree that running foundational IT scenarios, such as file shares or databases, as native cloud-services is the future for mature IT workloads:
Backup and Disaster Recovery as a Service (BaaS/DRaaS): Nearly every IaaS/SaaS environment also utilizes cloud services as part of their data protection strategy in some form.
This year’s report showed a significant shift from last year as customers are increasingly interested in outsourcing their backups and gaining a “turnkey” or “white-glove” level of management service instead of the internal IT staff continuing to manage BaaS-delivered infrastructure. This shift indicates that experience and trust in providers is increasing and could also point to challenges over the past year with the IT talent supply chain.
The Veeam Cloud Protection Trends Report 2023, born from the annual Veeam Data Protection Trends Report, is the result of a third-party research firm that surveyed 1,700 unbiased IT leaders from 7 countries (US, UK, France, Germany, Japan, Australia, New Zealand) on their use of cloud services in both production and protection scenarios to deliver the largest single view into the trajectory of hybrid strategies across the modern IT enterprise in today’s cloud-first digital landscape. The broad-based market study was conducted to understand the various perspectives on responsibilities and methodologies related to operating and protecting cloud-hosted workloads, and considerations when using cloud-powered data protection.
Download additional details from the Veeam Cloud Protection Trends Report 2023 at https://vee.am/CPT23. For more information, visit www.veeam.com.
About the Report
Veeam® commissioned the survey in the fall of 2022 through an independent research firm. The report surveyed 1,700 unbiased IT leaders regarding their use of cloud services in both production and protection scenarios, with representative personas for each scenario being asked so that the differences between personas’ perspectives, as well as strategy drivers and backup methodologies, could all be gathered.
This was a broad-based market study on unbiased organizations running at least one production workload in a cloud (IaaS, PaaS or SaaS). The survey was conducted on Veeam’s behalf to understand the various personas’ perspectives, responsibilities and methodologies related to operating and protecting cloud-hosted workloads, as well as considerations when using cloud-powered data protection.
About Veeam Software
Veeam® is the leader in Modern Data Protection. The company provides backup, recovery and data management solutions through a single platform for Cloud, Virtual, Physical, SaaS and Kubernetes environments. Veeam customers are confident their apps and data are protected from ransomware, disaster and harmful actors and always available with the most simple, flexible, reliable and powerful platform in the industry. Veeam protects 450,000 customers worldwide, including 81% of the Fortune 500 and 70% of the Global 2,000. Headquartered in Columbus, Ohio, with offices in more than 30 countries, Veeam’s global ecosystem includes 35,000+ technology partners, resellers and service providers and alliance partners. To learn more, visit https://www.veeam.com or follow Veeam on LinkedIn @veeam-software and Twitter @veeam.
Veeam Software
Director, Global Public Relations
Heidi Monroe Kroft, 614-339-8200 x8309
Veeam Cloud Protection Trends Report for 2023 identifies what is driving IT leaders to change strategies, roles and methods
Veeam Software
Director, Global Public Relations
Heidi Monroe Kroft, 614-339-8200 x8309

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