Identity Verification Unicorn Incode Launches in ANZ – Australia Cyber Security Magazine




Incode, today announced its expansion into Australia and New Zealand. The company says it is rapidly expanding globally after securing USD$220 million in funding in 2021 from investors including Softbank, General Atlantic, JP Morgan and Coinbase Ventures.
The expansion coincides with a recent boom in cyber attacks, with the Australian Government’s Annual Cyber Threat Report revealing the average loss for local businesses increased by 14 per cent from 2021-2022 compared to the previous year.
The findings also reveal fraud, online shopping, and online banking to be the top reported cyber crimes, accounting for 54 per cent of all reports. Austcyber also revealed a cyber attack targeting Australia occurs every two minutes, with experts predicting this will double by 2027.
“The data shows that businesses are increasingly experiencing financial losses as a result of cyber attacks,” says Ricardo Amper, Founder, and CEO of Incode. “What the data doesn’t show is the lack of trust that follows, which can be far more devastating for a company. 2022 has shown us there is room for a new industry standard. The government committed AU$9.9 billion in its most recent budget to cyber security, which is ample resource to invest in Australia’s biometric security. The investment is a good indicator that Australia, a well-known early adopter of technology, could become a global leader in security – Incode is committed to achieving that vision.”
Incode is doubling its team globally as part of its expansion and will be led in-region by two new strategic hires, Martin Lazarevic, General Manager, Australia and New Zealand (ANZ) and Ashley Hoey, Technical Director, Asia Pacific (APAC). The additions of Martin and Ashley underscore the company’s commitment to growth in its key strategic markets and to accelerating the global adoption of identity solutions through its partner network.
Ex-General Manager and Strategic Advisor at National Crime Check, Martin will lead the local sales team in cultivating new and growing existing relationships with industry leaders and partners to increase sales and the adoption of biometric tools across the market, in-line with local requirements and nuances.
“I was immediately drawn to Incode’s mission to work with like-minded businesses who truly care about the person behind the hack and I look forward to leading the business in ANZ to make the market a safe place for everyday consumers,” says Martin Lazarevic, General Maager, Australia and New Zealand. “Since our launch, we have garnered significant interest from businesses owing to Incode’s proven 99 per cent fraud reduction track record, which comes from adopting a no-human policy, and housing all local data within Australia’s borders.”






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