November 17, 2022
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This quarter marked demonstrable progress toward sector-specific approaches to the regulation of artificial intelligence and machine learning (“AI”). As the EU continues to inch toward finalizing its draft Artificial Intelligence Act—the landmark, cross-sector regulatory framework for AI/ML technologies—the White House published a “Blueprint for an AI Bill of Rights,” a non-binding set of principles memorializing the Biden administration’s approach to algorithmic regulation. The AI Bill of Rights joins a number of recent U.S. legislative proposals, both at the federal and state levels, and the Federal Trade Commission’s (“FTC”) Advanced Notice of Proposed Rulemaking to solicit input on questions related to potentially harmful data privacy and security practices, including automated decision-making systems.
Our 3Q22 Artificial Intelligence and Automated Systems Legal Update focuses on these regulatory efforts and also examines other policy developments within the U.S. and Europe.
I. U.S. REGULATORY & POLICY DEVELOPMENTS
A. AI Bill of Rights
The past several years have seen a number of new algorithmic governance initiatives take shape at the federal level, building on the December 2020 Trustworthy AI Executive Order that outlined nine distinct principles to ensure agencies “design, develop, acquire and use AI in a manner that fosters public trust and confidence while protecting privacy.”
On October 4, 2022—almost a year after announcing its development—the White House Office of Science and Technology Policy (“OSTP”) released a white paper titled “Blueprint for an AI Bill of Rights” intended to guide the design, use, and deployment of automated systems to “protect the American public in the age of artificial intelligence.” It provides practical guidance to government agencies and a call to action for technology companies, researchers, and civil society to build protections towards human-centric AI that is “designed to proactively protect [people] from harms stemming from unintended, yet foreseeable, uses or impacts of automated systems.” The Blueprint identifies five non-binding principles to act as a “backstop” in order to minimize potential harms stemming from certain applications of AI:
The principles apply broadly to “ automated systems that … have the potential to meaningfully impact the American public’s rights, opportunities, or access to critical resources or services.” “Automated systems” are themselves defined very broadly, encompassing essentially any system that makes decisions using computation. The Blueprint is intended to further the ongoing discussion regarding privacy among federal government stakeholders and the public, but its impact on the private sector is likely to be limited because—unlike the wide-ranging EU AI Act, which is inching towards an implementation date—it lacks prohibitions on AI deployments and details or mechanisms for enforcement. The Blueprint is accompanied by supporting documentation, including a set of real-life examples and a high-level articulation of how the five principles can “move into practice.”
B. FTC Rulemaking on “Harmful Commercial Surveillance and Lax Data Security”
On August 11, 2022, the FTC announced an Advance Notice of Proposed Rulemaking (“ANPRM”) to seek public comment on data privacy and security practices (“commercial surveillance”) that harm consumers. Specifically, the FTC invites comment on “whether it should implement new trade regulation rules or other regulatory alternatives concerning the ways in which companies collect, aggregate, protect, use, analyze, and retain consumer data, as well as transfer, share, sell, or otherwise monetize that data in ways that are unfair or deceptive.”
Notably, the ANPRM also solicits public input on algorithmic decision-making, including the prevalence of algorithmic error, discrimination based on protected categories facilitated by algorithmic decision-making systems, and how the FTC should address algorithmic discrimination through the use of proxies. On September 27, the FTC continued the rulemaking process by hosting a virtual “Commercial Surveillance and Data Security Public Forum (the “Public Forum”)” to gather public feedback on the proposed rulemaking.
The FTC is undertaking this rulemaking under Section 18 of the FTC Act (also known as “Magnuson-Moss”), a lengthy and complicated hybrid rulemaking process that goes beyond the Administrative Procedure Act’s standard notice-and-comment procedures. In light of these procedural hurdles, any new proposed rules likely will take considerable time to develop. The ANPRM notes that, if new rules are not forthcoming, the record developed in response to the ANPRM nevertheless will “help to sharpen the Commission’s enforcement work and may inform reform by Congress or other policymakers.” The inclusion of algorithmic decision-making in the scope of the potential rulemaking underscores the FTC’s continued focus on taking the lead in the regulation of automated systems at federal level.
C. National Institute of Standards and Technology (“NIST”)
On August 18, 2022, NIST published and sought comments on a second draft of the NIST Artificial Intelligence Risk Management Framework (“AI RMF”). The AI RMF, as mandated by Congress, is intended for voluntary use to help incorporate trustworthiness considerations into the design, development, use, and evaluation of AI products, services, and systems. NIST plans to publish AI RMF in January 2023. NIST also sought comments on the draft NIST AI RMF Playbook, an online resource providing recommended actions on how to implement the AI RMF.
D. New York City Artificial Intelligence Law
On September 19, 2022, the New York City Department of Consumer and Worker Protection (“DCWP”) proposed rules in an attempt to clarify numerous ambiguities in New York City’s AI law, which takes effect on January 1, 2023.
New York City’s law will restrict employers from using AEDT in hiring and promotion decisions unless it has been the subject of a bias audit by an “independent auditor” no more than one year prior to use. The law also imposes certain posting and notice requirements to applicants and employees. The DCWP’s proposed rules are currently under consideration and may well invite more questions than answers as uncertainty about the requirements lingers. The proposed rules attempt to clarify certain key terms, specify the requirements for and provide examples of bias audits, and outline several different ways by which, if passed, employers may provide the advance notice to candidates and employees regarding the use of an AEDT.
A public hearing was held on November 4, 2022, and the record for comments is now closed, but DCWP has not provided a firm date on which the proposed rules will be finalized. We will continue to monitor further guidance that will emerge as the January 1, 2023 effective date nears.
II. INTELLECTUAL PROPERTY
A. Federal Circuit Rules Inventors Must Be Natural Human Beings
On August 11, 2022, The U.S. Court of Appeals for the Federal Circuit affirmed a lower court’s ruling in Thaler v. Vidal that the plain text of the Patent Act requires that inventors must be human beings. Attorneys for Steven Thaler, the creator of the AI system “DABUS” (Device for the Autonomous Bootstrapping of Unified Sentience), argued that an AI system that has “created” several inventions should be granted a patent application, and that inventorship requirements should not be a bar to patentability. The argument followed the U.S. Patent and Trademark Office’s rejection of two DABUS patent applications. A Virginia federal court affirmed that ruling last year, finding AI cannot be an inventor under U.S. patent law. The DABUS project has also lodged several unsuccessful test cases in Australia, the EU, and the UK.
III. EU REGULATORY & POLICY DEVELOPMENTS
A. AI Act Developments
Following the agreement on a common European AI strategy in 2018, the establishment of a high-level expert group in 2019, and various other publications, including a 2020 White Paper, on April 21, 2021, the EU Commission published its proposal for “the world’s first legal framework on AI”—the EU Artificial Intelligence Act (“AI Act”). In September 2022, the Czech Presidency of the Council of the European Union published a new proposal and may be on the cusp of finalizing the text for the proposed AI Act. The recent proposed changes to the draft legislation were relatively minor but notably included narrowing the definition of AI to focus on an AI system’s degree of autonomy and adding a chapter on General Purpose AI (“GPAI”)—large, multipurpose data models—indicating that obligations for these systems will likely be imposed through an implementing act.
The Committee of the Permanent Representatives of the Governments of the Member States to the European Union is expected to approve the final version on November 18, 2022, before ministers in the Transport, Telecommunications and Energy Council sign off on December 6, 2022.
B. Draft AI Liability Directive and New Draft Product Liability Directive
On September 28, 2022, the European Commission (“EC”) published a set of proposals aiming to modernize the EU’s existing liability regime and adapt it to AI systems, give businesses legal certainty, and harmonize member states’ national liability rules for AI. The EC had previewed the draft rules in its February 2020 Report on Safety and Liability, emphasizing the specific challenges posed by AI products’ complex, opaque, and autonomous characteristics. The draft EU AI Act, the AI Liability Directive (“ALD”)  and the updated Product Liability Directive (“PLD”) are intended to be complementary and, together, are set to significantly change liability risks for developers, manufacturers and suppliers who place AI-related products on the EU market.
The draft Product Liability Directive (“PLD”) establishes a framework for strict liability for defective products across the EU—including AI systems—meaning claimants need only show that harm resulted from the use of a defective product. Notably, the mandatory safety requirements set out in the draft AI Act can be taken into account by a court for the purpose of determining whether a product is defective.
The AI Liability Directive (ALD”), which would apply to fault-based liability regimes in the EU, would create a rebuttable “presumption of causality” against any AI system’s developer, provider, or user, and would make it easier for potential claimants to access information about specific “High-Risk” AI Systems—as defined by the draft EU AI Act. Of particular significance to companies developing and deploying AI-related products is the new disclosure obligation related to “High-Risk” AI systems, which could potentially require companies to disclose technical documentation, testing data, and risk assessments—subject to safeguards to protect sensitive information, such as trade secrets. Failure to produce such evidence in response to a court order would permit a court to invoke a presumption of breach of duty.
The PLD and ALD will be subject to review and approval by the European Council and Parliament before taking effect. Once implemented, Member States will have two years to implement the requirements into local law. We are monitoring developments closely and stand ready to assist clients with preparing for compliance with the emerging EU AI regulatory framework.
IV. UK REGULATORY AND POLICY DEVELOPMENTS
A. UK Unveils Data Reform Bill, Proposes Approach to AI Regulation
On July 18, 2022, the UK government introduced several data reform initiatives aimed at guiding responsible use of data while promoting innovation, and regulating the use of AI.
The Data Protection and Digital Information Bill (“DPDI”), which includes measures to “use AI responsibly while reducing compliance burdens on businesses to boost the economy,” is now facing delays and a new public consultation, but would, if enacted, amend the current rules on data protection and privacy, including AI. As introduced, DPDI clarifies the circumstances in which organizations can use automated decision-making. If a decision produces a legal or similarly significant effect for an individual and involves the processing of sensitive
“special category” data, it cannot (other than in very specific circumstances) be taken solely on an “automated decision basis” with no “meaningful” human involvement. Otherwise, automated decision-making systems can be used, subject to safeguards intended to “protect the rights and freedoms of the individual.” These safeguards include requirements that the organization deploying the automated decision-making system can provide information about the decisions and provide individuals about whom a decision is being made with an opportunity to make representations about the decision, escalate to human intervention, and contest any decisions.
In parallel with the new legislation, the government also released a set of policy initiatives outlining the government’s approach to regulating AI in the UK, reiterating a commitment to sector-specific regulation and a “less centralized approach than the EU.” Its “AI Action Plan” highlights the UK government’s “focus on supporting growth and avoiding unnecessary barriers being placed on businesses,” emphasizing that the proposal will “allow different regulators to take a tailored approach to the use of AI in a range of settings . . . [which] better reflects the growing use of AI in a range of sectors.” The guidance sets out six core principles, which require developers and users to: (1) ensure that AI is used safely; (2) ensure that AI is technically secure and functions as designed; (3) make sure that AI is appropriately transparent and explainable; (4) consider fairness; (5) identify a legal person to be responsible for AI; and (6) clarify routes to redress or contestability.
A range of regulators—Ofcom, the Competition and Markets Authority, the Information Commissioner’s Office, the Financial Conduct Authority, and the Medicine and Healthcare Products Regulatory Agency—will be asked to interpret and implement the principles and encouraged to consider “lighter touch options which could include guidance and voluntary measures or creating sandboxes.”
B. UK ICO Publishes Guidance on Privacy Enhancing Technologies
On September 7, 2022, the UK Information Commissioner’s Office (“ICO”) published draft guidance on privacy-enhancing technologies (“PETs”) intended to “help organisations unlock the potential of data by putting a data protection by design approach into practice.” PETs are technologies that are intended to help organizations share and use people’s data responsibly, lawfully, and securely, including by minimizing the amount of data used and by encrypting or anonymizing personal information.
The ICO’s draft PETs guidance explains the benefits and different types of PETs currently available, as well as how they can help organizations comply with data protection law. For example, the guidance contains information on the benefits and risks of using synthetic data to train large models. This guidance forms part of the ICO’s draft guidance on anonymization and pseudonymization, and the ICO is seeking feedback to help refine and improve the final guidance.
 See, e.g., the American Data Privacy Protection Act (“ADPPA”), which would require certain types of businesses developing and operating AI to undertake risk assessments. For more details, please see our Artificial Intelligence and Automated Systems Legal Update (2Q22).
 For more details, please see President Trump Issues Executive Order on “Maintaining American Leadership in Artificial Intelligence.”
 White House, Join the Effort to Create a Bill of Rights for an Automated Society (Nov. 10, 2021), available at https://www.whitehouse.gov/ostp/news-updates/2021/11/10/join-the-effort-to-create-a-bill-of-rights-for-an-automated-society/.
 White House, Office for Science and Technology, available at https://www.whitehouse.gov/ostp/ai-bill-of-rights/.
 “An “automated system” is any system, software, or process that uses computation as whole or part of a system to determine outcomes, make or aid decisions, inform policy implementation, collect data or observations, or otherwise interact with individuals and/or communities. Automated systems include, but are not limited to, systems derived from machine learning, statistics, or other data processing or artificial intelligence techniques, and exclude passive computing infrastructure. “Passive computing infrastructure” is any intermediary technology that does not influence or determine the outcome of decision, make or aid in decisions, inform policy implementation, or collect data or observations, including web hosting, domain registration, networking, caching, data storage, or cybersecurity. Throughout this framework, automated systems that are considered in scope are only those that have the potential to meaningfully impact individuals’ or communities’ rights, opportunities, or access.” See The White House, OSTP, Blueprint for an AI Bill of Rights, Definitions, https://www.whitehouse.gov/ostp/ai-bill-of-rights/definitions/.
 The White House, OSTP, Blueprint for an AI Bill of Rights, From Principles to Practice, https://www.whitehouse.gov/ostp/ai-bill-of-rights/safe-and-effective-systems-3/.
 Federal Register, Trade Regulation Rule on Commercial Surveillance and Data Security, https://www.federalregister.gov/documents/2022/08/22/2022-17752/trade-regulation-rule-on-commercial-surveillance-and-data-security.
 Public comments are available at https://www.federalregister.gov/documents/2022/08/22/2022-17752/trade-regulation-rule-on-commercial-surveillance-and-data-security.
 For more details, please see FTC Launches Commercial Surveillance and Data Security Rulemaking, Holds a Public Forum, and Seeks Public Input.
 Magnuson-Moss Warranty Federal Trade Commission Improvement Act, 15 U.S.C. § 57a(a)(1)(B).
 The FTC may promulgate a trade regulation rule to define acts or practices as unfair or deceptive “only where it has reason to believe that the unfair or deceptive acts or practices which are the subject of the proposed rulemaking are prevalent.” The FTC may make a determination that unfair or deceptive acts or practices are prevalent only if: “(A) it has issued cease and desist orders regarding such acts or practices, or (B) any other information available to the Commission indicates a widespread pattern of unfair or deceptive acts or practices.” That means that the agency must show (1) the prevalence of the practices, (2) how they are unfair or deceptive, and (3) the economic effect of the rule, including on small businesses and consumers.
 For more detail on the FTC’s activities in this space, please see our 2021 Artificial Intelligence and Automated Systems Annual Legal Review.
 NIST Seeks Comments on AI Risk Management Framework Guidance, Workshop Date Set, https://www.nist.gov/news-events/news/2022/08/nist-seeks-comments-ai-risk-management-framework-guidance-workshop-date-set; NIST, AI Risk Management Framework: Second Draft, https://www.nist.gov/system/files/documents/2022/08/18/AI_RMF_2nd_draft.pdf.
 NIST Risk Management Framework, https://www.nist.gov/itl/ai-risk-management-framework.
 NYC Dep’t Consumer & Worker Prot., Notice of Public Hearing and Opportunity to Comment on Proposed Rules, https://rules.cityofnewyork.us/wp-content/uploads/2022/09/DCWP-NOH-AEDTs-1.pdf.
 For more details, please see Gibson Dunn’s New York City Enacts Law Restricting Use of Artificial Intelligence in Employment Decisions.
 For more details regarding the proposed rules, please see Gibson Dunn’s New York City Proposes Rules to Clarify Upcoming Artificial Intelligence Law for Employers.
 Thaler v. Vidal, 43 F.4th 1207 (Fed. Cir. 2022).
 Thaler v. Hirshfeld, 558 F. Supp. 3d 238 (E.D. Va. 2021).
 See, e.g., 2021 Artificial Intelligence and Automated Systems Annual Legal Review.
 For more details, please see 2021 Artificial Intelligence and Automated Systems Annual Legal Review.
 EURActiv, AI Act: Czech EU presidency makes final tweaks ahead of ambassadors’ approval (Nov. 4, 2022), https://www.euractiv.com/section/digital/news/ai-act-czech-eu-presidency-makes-final-tweaks-ahead-of-ambassadors-approval/.
 Euractiv, Last-minute changes to EU Council’s AI Act text ahead of general approach (Nov. 14, 2022), available at https://www.euractiv.com/section/digital/news/last-minute-changes-to-eu-councils-ai-act-text-ahead-of-general-approach/.
 EC, Report on the safety and liability implications of Artificial Intelligence, the Internet of Things and robotics, COM(2020) 64 (Feb. 19, 2020), available at https://ec.europa.eu/info/files/commission-report-safety-and-liability-implications-ai-internet-things-and-robotics_en; see also European Commission, Questions & Answers: AI Liability Directive, available at https://ec.europa.eu/commission/presscorner/detail/en/QANDA_22_5793 (“Current national liability rules are not equipped to handle claims for damage caused by AI-enabled products and services. In fault-based liability claims, the victim has to identify whom to sue, and explain in detail the fault, the damage, and the causal link between the two. This is not always easy to do, particularly when AI is involved. Systems can oftentimes be complex, opaque and autonomous, making it excessively difficult, if not impossible, for the victim to meet this burden of proof.”)
 European Commission, Proposal for a Directive on adapting non contractual civil liability rules to artificial intelligence (Sept. 28, 2022), available at https://ec.europa.eu/info/files/proposal-directive-adapting-non-contractual-civil-liability-rules-artificial-intelligence_en.
 European Commission, Proposal for a directive of the European Parliament and of the Council on liability for defective products (Sept. 28, 2022), available at https://single-market-economy.ec.europa.eu/document/3193da9a-cecb-44ad-9a9c-7b6b23220bcd_en.
 The AI Liability Directive uses the same definitions as the AI Act, keeps the distinction between high-risk/non-high risk AI, recognizes the documentation and transparency requirements of the AI Act by making them operational for liability through the right to disclosure of information, and incentivizes providers/users of AI-systems to comply with their obligations under the AI Act.
 European Commission, Questions & Answers: AI Liability Directive, available at https://ec.europa.eu/commission/presscorner/detail/en/qanda_22_5793 (“Together with the revised Product Liability Directive, the new rules will promote trust in AI by ensuring that victims are effectively compensated if damage occurs, despite the preventive requirements of the AI Act and other safety rules.”).
 Data Protection and Digital Information Bill, available at https://publications.parliament.uk/pa/bills/cbill/58-03/0143/220143.pdf.
 Spencer, M. (2022, September 5). Business Statement [Hansard]. (Vol. 719), available at https://hansard.parliament.uk/commons/2022-09-05/debates/FB4997E6-14A2-4F25-9472-E2EE7F00778A/BusinessStatement (“the Government will not move the Second Reading and other motions relating to the Data Protection and Digital Information Bill today to allow Ministers to consider the legislation further”).
 Gov.UK, Press Release, UK sets out proposals for new AI rulebook to unleash innovation and boost public trust in the technology, available at https://www.gov.uk/government/news/uk-sets-out-proposals-for-new-ai-rulebook-to-unleash-innovation-and-boost-public-trust-in-the-technology.
 ICO, ICO publishes guidance on privacy enhancing technologies (Sept. 7, 2022), available at https://ico.org.uk/about-the-ico/media-centre/news-and-blogs/2022/09/ico-publishes-guidance-on-privacy-enhancing-technologies/. See also https://ico.org.uk/media/about-the-ico/consultations/4021464/chapter-5-anonymisation-pets.pdf.
The following Gibson Dunn lawyers prepared this client update: H. Mark Lyon, Frances Waldmann, and Emily Lamm.
Gibson Dunn’s lawyers are available to assist in addressing any questions you may have regarding these developments. Please contact the Gibson Dunn lawyer with whom you usually work, any member of the firm’s Artificial Intelligence and Automated Systems Group, or the following authors:
H. Mark Lyon – Palo Alto (+1 650-849-5307, [email protected])
Frances A. Waldmann – Los Angeles (+1 213-229-7914,[email protected])
Please also feel free to contact any of the following practice group leaders and members:
Artificial Intelligence and Automated Systems Group:
J. Alan Bannister – New York (+1 212-351-2310, [email protected])
Patrick Doris – London (+44 (0)20 7071 4276, [email protected])
Cassandra L. Gaedt-Sheckter – Co-Chair, Palo Alto (+1 650-849-5203, [email protected])
Kai Gesing – Munich (+49 89 189 33 180, [email protected])
Joel Harrison – London (+44(0) 20 7071 4289, [email protected])
Ari Lanin – Los Angeles (+1 310-552-8581, [email protected])
Carrie M. LeRoy – Palo Alto (+1 650-849-5337, [email protected])
H. Mark Lyon – Co-Chair, Palo Alto (+1 650-849-5307, [email protected])
Vivek Mohan – Co-Chair, Palo Alto (+1 650-849-5345, [email protected])
Alexander H. Southwell – New York (+1 212-351-3981, [email protected])
Christopher T. Timura – Washington, D.C. (+1 202-887-3690, [email protected])
Eric D. Vandevelde – Los Angeles (+1 213-229-7186, [email protected])
Michael Walther – Munich (+49 89 189 33 180, [email protected])
© 2022 Gibson, Dunn & Crutcher LLP
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